The Objective–Develop a brand strategy and season identity to position Restart Stages at Lincoln Center as the destination for live performances and the resurgence of the performing arts in New York City. Ensure brand is friendly, approachable, and diverse to align itself with institutional goals and priorities of supporting the surrounding communities and ushering in new audiences. My role included illustrator sourcing and selection, art direction of season artwork, campaign strategy, and implementation of brand onto collateral consisting of website assets, e-blasts, flyers, environmental displays, signage, digital blades, motion graphics, digital advertising, event listings on TodayTix, event badges, stickers, and tote bags.

Work completed at Lincoln Center for the Performing Arts, Inc.

Collaborated with–Illustrator: Minkyung Lee