The Objective–Develop a brand identity for Lincoln Center Activate–a year-long professional development program for arts educators that communicates the program’s professionalism, cutting, edge artistry, and forward moving trajectory. The brand must also be flexible for seasonal offerings to be distinguishable from one another–there will be week-long sessions launched in the summer, fall, spring, and winter, and they should be iterative so that participants feel re-energized to participate every season.

Work completed at Lincoln Center for the Performing Arts, Inc.