The Objective– Develop a versatile identity for the 60th anniversary of Lincoln Center through a faceted visual highlighting the breadth and reach of Lincoln Center’s impact with a nod to the fact that the 60th is the diamond anniversary. The brand itself must be multifaceted in use–morphing for various end-uses such as the 60th Block Party and the Diamond Jubilee Gala. The collateral for the 60th Block Party alone consisted of logo and identity development, color-in tote bags, e-blasts, social media posts, web headers, 3-sheets, duratrans, day-of flyer, day-of signage, and bi-lingual postcards, and t-shirts to name a few.

Work completed at Lincoln Center for the Performing Arts, Inc.

Collaborated with–Creative Director: Martin Schott