The Objective– Develop an identity around the inaugural event of the new Performing Arts Hall of Fame at Lincoln Center that communicates its historical significance in balance with the idea that it is moving the genre of performing arts forward into the future. The evening was a star-studded event honoring The Performing Arts Hall of Fame's Founding Members and inaugural class of Inductees. The collateral included a logo design, an invitation package, New York Times full page ad, Playbill, email header, and 3 Sheets, among other things.  

Work completed at Lincoln Center for the Performing Arts, Inc.

Collaborated with– Creative Director: Martin Schott, Senior Designer: Antonio Serna